* 문화체육관광부, 농림수산식품부, 전라북도 공동 배포

정부는 녹색성장을 견인하고 21세기 동북아 관광시장 선점을 위하여 국제관광경쟁력을 갖춘 새로운 관광도시 개발의 필요성에 따라 새만금을 “명품 수변복합 관광도시”로 조성하고자 계획을 추진하고 있다.

이 같은 계획을 구체화하기 위하여 문화체육관광부(장관 유인촌)는 국무총리실(실장 임채민), 농림수산식품부(장관 유정복), 전라북도(도지사 김완주)와 공동으로 『대한민국 랜드마크로서 새만금 관광개발의 새로운 패러다임 모색』이라는 주제를 가지고 국내‧외 관광전문가들이 참석하는 국제심포지엄을 11월 25일 새만금(변산대명리조트 태평소홀 / 전북 부안)에서 개최한다.

이번 심포지엄에서는 관광학분야에서 세계 최고의 권위를 자랑하는 국제관광학술원(IAST: International Academy for the Study of Tourism) 회원 4명과 중국과 일본을 대표하는 관광전문가, 그동안 새만금 지역의 관광을 연구해온 우리나라의 학자 2명이 참여하여 심도 있는 발표와 토론을 실시한다. 

IAST의 부회장을 역임한 Douglas Pearce 교수(뉴질랜드, Victoria Management School)는 국제적으로 오랫동안 대규모 관광개발계획에 참여한 경험을 바탕으로 ‘해양리조트에 대한 국제적인 관점에서 살펴본 관광목적지의 개발부터 관리까지’란 논문을 주제로 수변관광지로 개발하고자 하는 새만금의 개발방향을 제안한다.

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관광공간의 변화를 현대사회의 특징과 세계적인 흐름 속에서 연구해온 Allan Williams 교수(영국, London Metropolitan University)는 ‘세계 관광트렌드의 관점에서 바라본 새만금 관광개발: 혁신에 대한 도전’이란 논문을 통해 세계 관광트랜드를 반영한 새만금 관광개발 방안을 제시한다. 

지속가능한 관광과 기후변화에 대비한 녹색관광에 대해 다양한 경험과 많은 연구를 수행한 David Weaver 교수(호주, Griffith University )는 ‘지속가능한 대중관광에 대한 도전과 기회: 새만금의 교훈’이란 논문에서 지속가능한 명품도시로의 새만금 개발을 제언한다. 

또한 한국인으로서는 처음으로 ‘관광학분야 외국대학 학장’이 되어 유명한 Kaye CHON 교수(홍콩, The Hong Kong Polytechnic University)는 국제적인 관광사업체의 경영관리에 대하여 오랫동안 연구와 자문을 수행한 경험과 고향이기도 하여 갖고 있는 전북지역에 대한 해박한 이해를 바탕으로 ‘세계 관광 트렌드의 맥락에서 바라본 국제관광목적지로서의 새만금의 위상’이란 논문을 발표한다.

Yukio Toyoda 교수(일본, Rikkyo University)는 그동안 일본이 성공적으로 이끈 동경 디즈니 리조트의 개발경험을 가지고 관광인류학자의 관점에서 ‘일본의 경험에 기초한 새만금 관광개발의 진흥전략’이란 논문을 발표함으로서 이를 통해 대규모 테마파크 개발을 위한 접근전략을 공유할 수 있을 것이다.

Dai Bin 박사는 우리나라의 한국관광공사에 해당되는 중국여유공사 산하 중국여유연구원 원장으로서 그동안 중국의 관광정책과 관련된 다양한 연구와 경험을 바탕으로 ‘중국 대중관광의 관점에서 살펴본 새만금 지역의 워터프론트 관광개발에 대한 비전과 전략’이란 논문을 발표한다. 

김대관 교수(경희대)와 장병권 교수(호원대)는 새만금지역의 관광개발의 비전과 전략에 깊은 관심을 갖고 그동안 지속적으로 연구를 수행해왔는데, 이번 국제심포지엄에서 각각 ‘새만금 지역의 저탄소 녹색관광개발에 대한 가이드라인과 전략’, ‘새만금 관광개발을 통한 전북문화의 세계화 방안’이란 논문을 통해 저탄소녹색 관광도시 및 지역문화 특성을 고려한 관광도시로의 개발방안을 제시한다. 

이번 새만금 관광개발 국제심포지엄은 본격적으로 개발계획을 수립하고 있는 새만금 관광용지에 대한 미래 관광 트랜드와 개발방향을 제시하여 국제적인 관광경쟁력을 확보할 수 있는 토대를 마련하고자 개최되는 국제행사이다. 세계적으로 

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많은 국가들도 관광을 국가 전략산업으로 육성하기 위하여 다각적인 노력을 기울이고 있으며 우리나라에서도 새만금을 국제적인 명품복합도시로 개발하여 제2의 관광도약기로 삼으려는 계획 하에 새만금 관광개발 기본계획을 수립하고 있다. 

이번 심포지엄에서 발표된 내용은 현재 수립중인 새만금종합개발계획에 반영하여 ‘명품 새만금관광지 개발’의 기초로 활용될 계획이며, 국제적으로도 널리 알리어 새만금이 세계적인 미래 관광명소로 자리매김하려는데 첫발을 내딛는 기회가 될 것으로 보고 있다.

<참고> : 새만금 관광개발 국제심포지엄계획 1부

발표자 이력사항                   1부

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<참고자료 1>

□ 행사목적

○ 관광개발에서 요구되는 새로운 관광패러다임을 모색하고 세계적인 트렌드를 새만금 관광개발에 반영하여 새만금을 국제적인 관광목적지로 개발하기 위한 국내‧외 관광전문가들의 폭넓은 의견수렴 

□ 행사개요

○ 행사명 :『새만금 관광개발 국제심포지엄』

-  주제 : 대한민국의 랜드마크로서 새만금 관광개발의 새로운 패러다임 모색

○ 일시/장소 : 2010. 11. 24 ~ 11.25 / 대명리조트 변산(전북 부안)

○ 주최 : 국무총리실, 문화체육관광부, 농림수산식품부, 전라북도

○ 주관/후원 : 문화체육관광부 / 한국관광학회

○ 발표자 : 8명 (해외 6명, 국내 2명)

-  영국, 호주, 뉴질랜드, 중국, 일본, 홍콩 각 1명 / 한국 2명

○ 참여인원 : 250여명

□ 심포지엄의 기본방향

○ 글로벌 관점과 동북아의 지정학적인 관점에서 새만금 관광개발의 방향에 대한 탐구

○ 과거 대규모 관광개발로부터의 교훈을 성찰하고 전라북도 문화와 새만금 지역의 특성을 고려함으로써 저탄소 녹색관광을 이룰 수 있는 새만금관광개발의 비전과 전략에 대한 탐구

○ 국제적인 전문가들이 바라보는 새만금 관광개발의 미래비전을 설정하고 다양한 의견을 종합하며 미래의 새만금지역 관광개발의 원칙을 설정하는 토론

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□ 주요내용

10:00- 10:20∎개회식

10:20- 10:50∎(제1발표) Saemangeum Tourism Development in Point of World Tourism Trends: The Challenge of Innovation

-  세계 관광 트랜드의 관점에서 바라본 새만금 관광개발: 혁신에 대한 도전

  Allan Williams (교수, 영국 London Metropolitan University) 

10:50- 11:20∎(제2발표) Tourism Cooperation among China, Japan, and Korea for Saemangeum Tourism Development: Dream City of the Future

-  세계 관광 트랜드의 맥락에서 바라본 국제관광목적지로서의 새만금의 위상

Kaye CHON (교수, 홍콩 The Hong Kong Polytechnic University)

11:20- 11:50∎(제3발표) From Development to Destination Management: International Perspectives on Major Coastal Resorts

-  관광목적지의 개발부터 관리까지: 주요 해양리조트에 대한 국제적인 관점

Douglas Pearce (교수, 뉴질랜드 Victoria Management School ) 

11:50- 12:20∎(제4발표) Tourism Development Orientation and Strategies of Saemangeum Areas in the Perspective of Sustainable Mass Tourism

-  지속가능한 대중관광에 대한 도전과 기회: 새만금이 주고 받는 교훈

David Weaver (교수, 호주 Griffith University ) 

12:20- 13:40오찬

13:40- 14:10∎(제5발표) Lessons from Previous Grand Tourism Development and Its Implications to Saemangeum Tourism Development: Case of Tokyo Disney Resort

-  일본의 경험에 기초한 새만금 관광개발의 진흥전략: 도쿄 디즈니리조트 사례를 중심으로 

  Yukio Toyoda (교수, 일본 Rikkyo University) 

- 2 -

13:40- 14:10∎(제6발표) Vision and Strategies of Water- Front Tourism Development in Saemangeum Area in the Perspective of Chinese Mass Tourism

-  중국 대중관광의 관점에서 살펴본 새만금 지역의 워터프론트 관광개발에 대한 비전과 전략

  Dai Bin (원장, 중국 중국여유연구원)

14:40- 15:10∎(제7발표) Guidelines and Strategies of Low- Carbon Green Tourism Development in Saemangeum Area

-  새만금지역의 저탄소 녹색관광개발에 대한 가이드라인과 전략

  김대관 (교수, 한국 경희대학교)

15:10- 15:40∎(제8발표) The Relations Between Saemangeum Tourism Development and Cultural Identity of Jeollabuk- do 

-  새만금 관광개발을 통한 전북문화의 세계화 방안

  장병권 (교수, 한국 호원대학교)

15:40- 16:00휴식

16:00- 18:00∎ 패널토론 

ㅇ 좌장 1명

ㅇ 토론자 7명 : 각 5~10분씩 발표 

ㅇ 발표자 8명 : 질의응답 및 기타 의견 제시

- 3 -

<참고자료 2>

□ 발표자 이력사항

○ Douglas Pearce(미국)

-  학력 : Master of Arts (1st Class Hons in Geography) University of Canterbury, 1972

-  주요이력

. International Academy for the study of tourism의 전 부회장

. Annals of Tourism Research를 비롯한 다수의 국제적인 관광학술지 편집위원

. University of Canterbury 교수역임 

. 여러 국가의 관광정책 자문관 역임

. 프랑스의 랑그독 루시옹, 멕시코의 캔쿤 등 대규모 관광프로젝트 참가 및 집필

○ Allan Williams(영국)

-  학력 : 런던정치경제대학 박사

-  주요이력

. 환경부 지원의 Change in Urban Britain  프로젝트 진행

. European Integration and Globalization 의장

. Institute for the Study of European Transfomation의 멤버

. European - New Zealand Migration을 진행

. European Urban 의 공동편집장

○ kaye Chon(홍콩)

-  학력 : Virginia Tech 박사

-  주요이력

. Welcome to  Hospitality: An Introduction의 저자

. Journal of Travel & Tourism Marketing의 최고 편집장

. Asia Pacific Journal of Tourism Research의 최고 편집장

. Annual Conference on Graduate Education의 설립자

. Graduate Students Researchin Hospitality and Tourism의 설립자

. Pan- American Conference on Tourism의 설립자

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-  소속 : Rikko University

-  학력 : 도쿄대학 심리학 박사

-  주요이력

. 1992- 1996 Associate Professor of Department of International Studies, Faculty of International Relations, Asia University

. 1996- 1997 Associate Professor of Department of History, College of Arts, Rikkyo University

. 1997- 2006 Professor of Department of History, College of Arts, Rikkyo University

. 2006- present Professor of Department of Culture and Tourism studies, College of Tourism, Rikkyo University

. 2008- 2010 Dean, College of Tourism, Rikkyo University

○ Dai Bin(중국)

-  학력 : 중국사회과학원 대학원 경제학 박사

-  주요이력

. 2005 북경시 창조적인 인물 100인중 1인 선정

. 국무원 전문가 조정원 역임

. 중국 전국여행- 호텔업 성급 판정위원회 감사원

. 국내 대형여행업 관리고문

. (중국여유공사 산하) 중국여유연구원 원장 

○ David Weaver(호주)

-  학력 : B Arts (Hons), M Arts, 박사

-  주요이력

. International Academy for the study of tourism 멤버

. WTO (세계관광기구) 자문위원 역임

. George Mason University (USA) 교수 역임

. university of Regina (Canada) 교수 역임

. Editorial Boards of six international refreeed tourism journals 편집위원 

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-  소속 : 경희대학교

-  학력 : Michigan State University 여가관광학박사

-  주요이력

. 대한민국 문화체육관광부 관광레저도시기획단장 역임

. World Tourism Organization, Consultant 역임

. World Travel & Tourism Council, Research Associate 역임

. UN World Tourism Organization 역임

. 한국관광연구학회 (부회장), 한국컨벤션학회 (부회장)

-  소속 : 호원대학교 

-  학력 : 한양대학교 관광학박사

-  주요이력

. 호원대학교 호텔관광학부 교수

. 국제관광학회 회장 역임

. 전라북도 새만금특별법 자문위원회 자문위원 역임

. 한국 국제협력단(KOICA)카자흐스탄관광산업 마스터플랜수립 사전 타당성 조사단 역임

. 사단법인 한국스포츠관광학회 회장

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